Yverdon-les-Bains, Switzerland (AgPR & GreenNewswire) Jan. 20, 2026
Ecorobotix, a global leader in AI-powered precision spraying, proudly unveils the ALBA Ultra-High Precision (UHP) Sprayer, designed specifically for professional turf and grassland weed management. ALBA will make its official debut first at the BIGGA Turf Management Exhibition (BTME) 2026 and then again at the GCSAA Conference and Trade Show. The ALBA UHP Sprayer leverages the company’s signature Plant-by-Plant Care philosophy, treating only what’s needed, exactly where it’s needed. Powered by Ecorobotix’s Plant-by-Plant AI™ (Artificial Intelligence), the ALBA can identify and spray individual weeds or unwanted grasses with an extraordinary 3×3 cm (1.2×1.2 inch) footprint, truly allowing users to “spray the size of a golf ball.”
Designed first for golf courses, the ALBA also brings unmatched precision to sod farms, sports turf, tennis courts, and municipal grass fields. With its double spray bar and 2.25 m (7.2 ft) working width, this UHP Sprayer can operate day or night, detecting targets in real time and applying treatments only where necessary, preserving the health, uniformity, and appearance of every surface.
According to James D. McCurdy, Ph.D., Professor and Turfgrass Extension Specialist at Mississippi State University, ALBA marks a meaningful shift in how weed management in turf can be approached, particularly when it comes to balancing performance with environmental responsibility.
“ALBA represents a genuine change in how we think about weed management in turf. The ability to precisely target weeds while dramatically reducing non-target exposure opens new doors for both efficacy and stewardship.”
A Game-Changer for Greenkeepers and Grounds Managers
For golf course superintendents and greenkeepers, precision matters. ALBA revolutionizes weed control by combining agronomic intelligence with operational efficiency:
- Massively reduces chemical use, saving budget and protecting the environment.
- Minimizes manual spot-spraying and hand labor, freeing teams for other maintenance tasks.
Enables the safe use of non-selective herbicides, targeting even the most stubborn weeds — such as annual bluegrass (Poa annua), crabgrass, dallisgrass, goosegrass, white clover, broadleaf plantain, and nutsedge, without harming healthy turf.
Golf course teams work hard to keep fairways, greens, and roughs in top condition while adapting to evolving expectations around sustainability. Ecorobotix’s Plant-by-Plant AI™ helps support that effort by applying products only where they’re needed, reducing inputs, waste, and costs, all while preserving beautifully maintained turf.
“Greenkeepers today are navigating high expectations for turf quality alongside growing interest in more efficient and sustainable practices,” said Pierre Le Naour Vernet, Turf Product Manager at Ecorobotix. “With our ALBA UHP Sprayer, they can achieve both, sustainability without compromise, and precision without complexity.”
The ALBA UHP Sprayer redefines what’s possible in turf maintenance. From championship golf greens to public parks, Ecorobotix helps professionals achieve beautiful, resilient, and environmentally responsible landscapes. To learn more, visit www.turf.ecorobotix.com
Proven Technology, New Applications Since 2014, Ecorobotix, a Swiss B Corporation® certified company, has transformed weed control with its flagship ARA Ultra-High Precision Sprayer, leveraging exclusive Plant-by-Plant AI™ technology to identify and treat each plant individually with unmatched accuracy. Proven on farms in more than 30 countries, this approach reduces herbicide drift and input use by up to 95% while maintaining treatment effectiveness and crop or turf health. Building on its success in agriculture and supported by more than 30 available crop algorithms, Ecorobotix is now extending its plant-by-plant expertise to turf and sports field management, delivering sustainable, cost-effective, and high-performance plant care across Europe, the Americas, and Oceania.
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Proud partners with GEO Sustainable Golf Foundation.
We’ll be hosting two press conferences: BIGGA Turf Management Exhibition (BTME) — Booth #554 | January 21 at 10:30 AM and GCSAA Conference and Trade Show — Booth #3255 | February 5 at 11:00 AM. For interviews, additional comments, or product demonstrations, please contact: media@ecorobotix.com