Virtual competition invites farmers across North America to showcase the tractors that help keep their farms moving
Summary
- Shell Rotella’s sixth annual SuperTractors competition celebrates farmers across North America and the pride they take in the tractors that help keep their farms moving.
- Farmers can enter from Sept. 14 through Sept. 24 by submitting a photo of their tractor and sharing the story behind what makes it special at www.stregistration.com.
- Voting runs from Sept. 25 through Oct. 8 at 5 p.m. CT, with the tractor receiving the most votes named the 2026 SuperTractors winner.
- James Pieper of @allaboutfarming will announce the winner on his Instagram channel on Oct. 12, National Farmer’s Day.
- The winner will receive $250, 10,000 MyMilesMatter points and a customized Shell Rotella Carhartt jacket.
HOUSTON (AgPR) – Sept. 14 – Every tractor has a story. From equipment passed down through generations to the machines farmers rely on from sunup to sundown, tractors are more than tools of the trade. This fall, Shell Rotella® is celebrating the pride, dedication and hard work behind farming with the return of its sixth annual SuperTractors competition.
In celebration of National Farmer’s Day, the virtual competition invites farmers across North America to showcase the tractors that mean the most to them and share the stories behind the equipment that helps keep their farms moving.
Inspired by the long-running Shell Rotella SuperRigs® truck beauty contest, SuperTractors gives farmers the opportunity to share a photo or video of their tractor and explain why it deserves to take home the title. Whether it is a hardworking piece of equipment that has logged countless hours in the field, a carefully restored classic or a tractor with a special family story, Shell Rotella wants to see the machines that power the work farmers do every day.
“Farmers take great pride in their work, and the equipment they depend on often becomes part of their family’s story,” said Julie Wright, Shell Rotella Brand Manager. “SuperTractors gives us an opportunity to celebrate that connection, as well as the dedication farmers bring to their work and the important role they play in supporting our world.”
Farmers can enter the 2026 SuperTractors competition from September 14 through September 24 by submitting a photo of their tractor along with the story behind what makes it special. To enter, visit www.stregistration.com.
Following the registration period, MyMilesMatter members can vote for their favorite entry from September 25 through October 8 at 5 p.m. CT to help determine which tractor will earn the 2026 SuperTractors title.
The tractor with the most votes will be announced on October 12, National Farmer’s Day, by James Pieper of @allaboutfarming on his Instagram channel, putting the winning tractor and the farmer behind it in the spotlight as Shell Rotella celebrates the agricultural community.
The 2026 SuperTractors winner will receive $250, 10,000 MyMilesMatter points and a customized Shell Rotella Carhartt jacket.
Key Dates
Registration: September 14 through September 24
Voting: September 25 through October 8 at 5 p.m. CT
Winner Announcement: October 12, 2026, National Farmer’s Day
Shell Rotella remains committed to supporting the agricultural community and recognizing the people whose hard work helps keep North American farms moving forward.
Contest is valid in the 50 U.S., DC, and Canada. Void in Quebec and where prohibited or otherwise restricted by law. Terms apply. For full Official Rules and more details, visit www.stregistration.com.
For more information about Shell Rotella products, visit www.rotella.com. Follow Shell Rotella on Facebook, X and Instagram for updates from the competition and join the conversation using #SuperTractors.
Frequently Asked Questions
What is Shell Rotella SuperTractors? SuperTractors is Shell Rotella’s annual virtual tractor competition celebrating farmers and the pride they take in the equipment that helps keep their farms moving. Inspired by the Shell Rotella SuperRigs® truck beauty contest, 2026 marks the sixth year of the program.
Who can enter the SuperTractors competition? The competition is open to eligible farmers across North America. For full Official Rules and more details, visit www.stregistration.com.
How do farmers enter? Farmers can visit www.stregistration.com from Sept. 14 through Sept. 24 and submit a photo of their tractor along with the story behind what makes it special.
When does voting take place? Voting will run from Sept. 25 through Oct. 8 at 5 p.m. CT.
How is the winner selected? The tractor that receives the most votes will be named the 2026 SuperTractors winner.
When will the winner be announced? The winner will be announced on Oct. 12, National Farmer’s Day, by James Pieper of @allaboutfarming on his Instagram channel.
What does the winner receive? The winner will receive $250, 10,000 MyMilesMatter points and a customized Shell Rotella Carhartt jacket.
Why does Shell Rotella host SuperTractors? Farmers are the backbone of North America, and SuperTractors gives Shell Rotella an opportunity to recognize their hard work while celebrating the pride they take in their equipment and craft.
Where can I find the official rules? For full Official Rules and more details, visit www.stregistration.com.
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Media Contact:
Blair Hefty, Coyne PR, bhefty@coynepr.com, (973) 588-2000
About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Shell Rotella®, Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell SPIRAX® and Jiffy Lube®.
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