Farm News Daily
AAW American Agri-Women
core cool cows
Menu
  • HOME
  • News
    • All News
    • Agribusiness
    • Agriculture Policy
    • Agriculture Technology
    • Beef
    • Commodity Crops
    • Dairy
    • Education
    • Equipment
    • Events and Media
    • Faith and Family
    • Livestock
    • Markets
    • North American Ag Spotlight
    • What Color is Your Tractor
    • Precision Agriculture
    • Specialty Crops
    • Sustainability & Environment
  • Podcasts
    • What Color is Your Tractor?
    • North American Ag Spotlight
  • Promote Your Agriculture Business
  • Subscribe
  • About
  • Shop
  • Contact
Menu
Robots to conquer Fresno fields at FIRA USA in October

Robots to conquer Fresno fields at FIRA USA in October

Posted on September 13, 2022September 5, 2026 by Farm News Daily

Photo credits: FIRA USA

GO TO THE FIRA USA WEBSITE

Fresno – September 13 2022 – For immediate release

The beginnings of a robotics revolution in the agricultural world will take place in

California on Oct. 18-20. Over 800 people who work in the food system, technology

experts and others are expected to gather at FIRA USA in Fresno, California, to

discover the latest self-sustaining solutions to farm labor shortages and

environmental challenges. They will be joined by representatives of the University

of California, Western Growers, Fresno-Merced Future of Food (F3) and the City of

Fresno. Karen Ross, California Department of Food and Agriculture secretary, will

kick off FIRA USA by outlining challenges to the food system that technology may

address.

From R&D to the fields: a 3-day agenda for agricultural robots

If you want to find solutions, autonomous machines now exist: planting, sowing, weeding

and harvesting. Robots are now in the fields and can be a great support in this period of labor shortages and desire to reduce the environmental impact of agriculture.

October 18, Research & Development Day – Research and technology transfer

Opening with Secretary Ross’ talk, the first day of the event will focus on

cutting-edge advancements in ag robotics and related technologies by industry

members, researchers and students at Fresno Convention Center.

During that date, selected projects will be presented during the lightning talks.

Keynotes and panel discussions will also be the occasion to learn more about the research priorities, the workforce development and the technology market

challenges.

18 OCT. FULL AGENDA

October 19, Business Day – Expo Zone and Networking

On the second day, the expo zone will open with over 50 exhibitors, who will

present their innovations: robots and autonomous systems for farming, sensors,

cameras, batteries and more. Dealers will also have a significant place in the Far

West Equipment Dealers Association’s pavilion.

B2B meetings will be organized for Oct. 19 to foster collaborations. Starting Sept.

18, participants will be able to schedule meetings with each other on FIRA USA’s

platform.

The business day will also bring on stage key speakers for high-level panel

discussions on farmers’ needs, safety and regulation, data, business models,

technology adoption and irrigation.

19 OCT. FULL AGENDA

PANELISTS:

October 20, Demo Day – Robots in motion in the fields

Robotic demonstrations will be held in real field conditions at the California State

University Fresno Farm.

Dozens of robots will show up in the fields – harvesting, weeding, thinning and planting – working in field crops, fruits and vegetables and vineyards. FIRA USA will be the place to see the largest number of in-field robot demos.

REGISTRATIONS – special rates for farmers:

https://www.fira-agtech.com/event/fira-usa

EXHIBITORS and PARTNERS:

ABOUT FIRA USA

Co-organized jointly by GOFAR – the French-based nonprofit Global Organization For Agricultural Robotics, the University of California Agriculture and Natural Resources and Western Growers Association, FIRA USA will be the first edition of the forum dedicated to autonomous solutions and robots for farming.

FIRA stands for “Forum International de la Robotique Agricole” in French, or “International Forum for Agricultural Robotics”, and was launched in 2016 in Toulouse, south of France. Since then, GOFAR organizes the World FIRA every year in Toulouse, and launches regional FIRA around the World to address specific markets.

More information: https://www.fira-agtech.com/c/fira

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Listen to our latest Podcasts

popular farming podcasts

Listen on Apple Podcasts & Spotify

North American Ag Spotlight

Apple Podcasts  |  Spotify

What Color is Your Tractor?

Apple Podcasts  |  Spotify

core cool cow comfort system

Categories

  • Agribusiness
  • Agriculture Policy
  • Agriculture Technology
  • All News
  • Beef
  • Breaking News
  • Commodity Crops
  • Dairy
  • Education
  • Equipment
  • Events & Media
  • Faith & Family
  • Livestock
  • Markets
  • North American Ag Spotlight
  • Podcasts
  • Precision Agriculture
  • Specialty Crops
  • Sustainability & Environment
  • What Color is Your Tractor

Promote Your Business

North American Ag offers a host of advertising options to reach the agriculture industry. If you're looking to grow your ag based company, learn more here.

View our Privacy Policy

  • Facebook
  • YouTube
  • Instagram
  • X
  • LinkedIn

Deliver to Your Inbox

Have the latest in agriculture news delivered directly to your inbox weekly.

Quick Links

  • About
  • Contact
  • Privacy Policy
  • Editorial Policy
  • Terms of Use
© 2026 Farm News Daily. All Rights Reserved. A North American Ag Media Property.
Do Not Sell or Share My Personal Information

SUBSCRIBE NOW!

Subscribe to our weekly email giving you access to the top stories & podcasts in ag tech, ag policy, faith & family.