BOYDEN, Iowa (AgPR) Aug. 5, 2026 — DEMCO® Products, a fourth-generation, family-owned manufacturer of grain handling, sprayer, and liquid application equipment, is launching the Built to Move, Driven to Rescue campaign in conjunction with Farm Rescue, a nonprofit organization that provides hands-on, operational support to farm families in crisis.
As part of the campaign, Demco is fully sponsoring Ryan Ellis’ No. 02 car at the Hy-Vee Perks 250 in the NASCAR O’Reilly Auto Parts Series at Iowa Speedway. The initiative is designed to put a national spotlight on Farm Rescue, raise awareness among farm families that it is okay to ask for help during a crisis, increase awareness of the organization’s services, and turn national attention into critical funding for the farmers and ranchers who may be facing some of the hardest moments of their lives.
The campaign reflects a shared commitment to supporting farmers and farm families when crisis threatens the work they depend on every day. Through a national racing platform, Built to Move, Driven to Rescue brings together farmers, NASCAR fans, agricultural creators, Farm Rescue volunteers, campaign partners, and families who have been helped by Farm Rescue to expand awareness, build support, and help keep farm families moving forward.
Built to Move, Driven to Rescue will connect with farm and racing audiences through a series of key events, beginning July 30 at AgPhD Field Day in Baltic, South Dakota, where Demco and Farm Rescue will introduce the campaign car, share donation incentives, and give attendees the opportunity to sign the car before it heads to Iowa Speedway for the Hy-Vee Perks 250 on August 8.
At the race, a dedicated fan zone will serve as the campaign’s headquarters, giving attendees a place to connect with Farm Rescue, hear stories of impact, and participate in the fundraiser. The campaign will continue September 1–3 at the Farm Progress Show in Boone, Iowa, where the replica NASCAR will be on display to build additional awareness and support for Farm Rescue.
Supporters can donate today with 100% of donations going directly to Farm Rescue. Demco is fulfilling the donation incentives, which are available at several levels:
– $15 Level: Includes a custom phone wallpaper or thank-you video.
– $50 Level: Includes an event hero card autographed by Ryan Ellis or a participating influencer.
– $125 Level: Includes a pre-order for a limited-edition 1:24 scale replica car.
Built to Move, Driven to Rescue will gain national exposure to the broader racing community through The CW Network broadcast of the race, including a pre-race feature, in-race shoutouts, and in-car camera placement. The CW opportunity is expected to bring the Farm Rescue story to a national NASCAR audience of more than 1 million viewers, helping turn race-day attention into awareness, advocacy, and support for farm families.
Agricultural creators including Welker Farms, All About Farming, Dirt Perfect, Ag PhD, and XtremeAg will help promote the fundraiser, expanding its reach across the farming community and connecting the campaign to the farm families and rural communities it is meant to support.
Partner support has provided the foundation for the campaign’s reach, helping secure national television exposure before and during the race. Gold partners include Titan International, Agrimatics, and Mid-States Utility Trailer Sales. Silver partners include Ag PhD, Farm Progress by Informa, and XtremeAg. Bronze partners include Dura Products, Ace Pumps, Diamond Vogel, and TeeJet Technologies.
At its core, Built to Move, Driven to Rescue is about supporting Farm Rescue’s mission to help farm families when crisis threatens their operation and daily work cannot wait. Through this initiative, Demco is helping bring customers, partners, fans, and agricultural advocates together to raise awareness, generate support, and help Farm Rescue continue serving families across rural communities. To support Farm Rescue and donate today, visit https://go.demco-products.com/driven2rescue/pr.
ABOUT FARM RESCUE
Farm Rescue is a nonprofit organization that provides hands-on, operational support to farm and ranch families facing illness, injury, natural disaster, or other crises. By helping with critical fieldwork, livestock feeding, commodity hauling, and other essential needs, Farm Rescue gives families the support they need to keep their operations moving during difficult times. For more information visit www.FarmRescue.com.
ABOUT DEMCO PRODUCTS
Demco designs and manufactures premium agricultural equipment, semi-trailers, RV towing products, and trailer components. Family-owned for over 60 years, Demco is committed to creating quality products that are Built to Move™ for the people who keep the world moving. For more information visit www.demco-products.com.
AgPR https://agpr.com/
The news release distribution service for agriculture is provided by AgNewsCenter, a division of CCI Marketing. https://ccimarketing.com/