Agricultural robotics is entering a different phase. A decade ago, much of the conversation surrounding farm robotics centered on a fairly basic question: Can this actually work? Today, farmers are asking much…
Equipment
Mayhew Tools Adds Cable Management Tools for Farm Shops and Workbenches
Mayhew Tools has expanded its cable tie lineup with new mounting hole ties and mounting pads, giving farm shops and equipment operators fresh cable management tools for organizing wiring and hoses.
What Farmers Should Expect from Agricultural Consultants
Farmers and ranchers are expected to understand production, finances, technology, markets, and the future of the family business. Agricultural consultants can provide another perspective, but the value of that advice depends on…
Shell Rotella Celebrates Farm Pride with Sixth Annual SuperTractors Competition
Shell Rotella is bringing back its SuperTractors competition for a sixth year, inviting farmers across North America to submit photos and stories about the tractors that keep their operations running, with voting and a winner announcement tied to National Farmer’s Day.
CNH and Bourgault announce strategic alliance to expand global seeding portfolio
CNH and Bourgault Industries have formed a strategic alliance to supply co-branded Case IH and New Holland seeding equipment through CNH dealers in North America, Australia and other key markets.
John Deere Introduces Hands-Free Baling Solution to Improve Productivity and Reduce Operator Workload
John Deere unveils Hands-Free Baling, an automation solution that boosts productivity, improves fuel efficiency and cuts operator workload when baling cornstalks and straw.
Reinke’s E3 Pivot Wins “Irrigation Innovation of the Year” in 2026 AgTech Breakthrough Awards
The Reinke E3 center pivot won “Irrigation Innovation of the Year” in the 2026 AgTech Breakthrough Awards, recognizing its precision, water-saving irrigation design for growers.
Three New WORKMASTER Models Join the New Holland Compact Utility Tractor Lineup
New Holland adds three WORKMASTER compact utility tractors, the 45C, 50C and 55C, delivering more power, comfort and connectivity for growers, livestock producers and property maintenance crews.
John Deere Introduces JD™, the AI Assistant That Helps Farmers Put Their Data to Work
John Deere’s new JD AI assistant lets farmers turn field, machine and operational data into practical insights by simply asking a question inside Operations Center.
EMDA Fall Convention Registration Outpaces 2025 as Equipment Industry Prepares to Gather in New Orleans
EMDA’s 2026 Fall Convention registration is running 20% ahead of last year as the equipment industry prepares to gather Oct. 27-29 in New Orleans.