New Holland adds three WORKMASTER compact utility tractors, the 45C, 50C and 55C, delivering more power, comfort and connectivity for growers, livestock producers and property maintenance crews.
Equipment
John Deere Introduces JD™, the AI Assistant That Helps Farmers Put Their Data to Work
John Deere’s new JD AI assistant lets farmers turn field, machine and operational data into practical insights by simply asking a question inside Operations Center.
EMDA Fall Convention Registration Outpaces 2025 as Equipment Industry Prepares to Gather in New Orleans
EMDA’s 2026 Fall Convention registration is running 20% ahead of last year as the equipment industry prepares to gather Oct. 27-29 in New Orleans.
Can-Am Unveils 2027 Side-by-Side and All-Terrain Vehicles: The Evolution of Off-Road Performance
Can-Am unveiled its 2027 off-road lineup with a work-ready Defender XU, a triple-cylinder HD10, upgraded Maverick models and new Outlander configurations built to deliver more value for farmers.
AEM and CGA Partner to Expand 811 Safety Messaging Across New Equipment Sold in the U.S.
AEM and CGA announced a partnership to add an 811 safety decal to new farm equipment by August 2027, reminding operators to call before digging near underground utilities.
Case IH Expands Nutri-Tiller 1000 Series with New 16-Row Configuration
Case IH expands its Nutri-Tiller 1000 series with a new 16-row folding mounted toolbar, helping farmers cover more acres efficiently while improving soil health and supporting strong emergence.
Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing to Scale Autonomous Technology for Row Crop Farming
Sabanto autonomous farming technology gains an oversubscribed Series B led by Leaps by Bayer, targeting hundreds of new farms and lower-cost retrofit autonomy for row crop growers.
“John Deere Repair Tools Deal” Reached With FTC
John Deere, the FTC and five states reached an agreement ensuring farmers and independent technicians can access diagnostic and repair tools for current and future Deere equipment.
EMDA/FEMA Fall Convention Opens Registration for New Orleans
Registration is open for the 2026 EMDA/FEMA Fall Convention in New Orleans, Oct. 27-29, offering ag equipment leaders three days of networking, education and deal-making.
AEF Introduces TRACK, Extending Automation Beyond Steering
The AEF has unveiled TRACK Generation 1, a new ISOBUS functionality that lets task controllers and implements share digital track data for smarter, automated tramline management across farm equipment.